To kick off Season 3 of The Rough Cut, Storyhunter Co-Founder Alex Ragir traveled down to ANA's Master of Marketing Week conference in Orlando, FL to meet with Charlie Chappell, head of integrated media and communication planning for The Hershey Company. They discussed the state of the advertising industry, the convergence of media and creative, how he works with content teams, and why data is actually an unlikely benefit for the creative development in the advertising industry.

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