After leading several start-ups, where culture was created from the inside out, Charlie Cole took over FTD in March 2020. FTD is a 110-year-old company with a culture just as old. The brutal truth was the 2019 bankruptcy.

To survive, the transformation required leadership that respected the old and brings in the new. The FTD team needed ruthless transparency and an admission that change crucial. Leading that effort with Relentless Positivity, complete internal and external investigation and a team willing to consider the brutal facts, FTD has started to turn the corner. Hear how Charlie has led this paradigm shift and how some long-term FTD team members have contributed to the turn-around. https://www.ftd.com/