MediaTalk

Charter's Gambit to Revive Linear Pay TV with Seamless Streaming Strategy


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"MediaTalk" host Mike Reynolds sits down with Tom Montemagno, who leads Spectrum’s programming strategy at Charter Communications. With over 35 years of experience, Tom leads negotiations with major media companies, sports leagues and streaming services.

In this episode, Tom shares insights on how Charter is reviving linear pay TV by blending traditional programming with innovative streaming deals. Charter's hybrid carriage deal with Walt Disney was considered a watershed moment for the industry at large. Disney secured affiliate fee gains for its top networks, but Charter dropped Disney's more niche fare. On the streaming side, Disney's ad-supported streaming offerings became part of the broader pay TV bundle. Similar hybrid deals quickly followed with other major programmers, and Charter is now starting to ramp up marketing about its bundled streaming offerings. Tune in to gain insights about the new strategies that are shaping the future of pay TV.

More S&P Global content:

Charter, Cox to merge mobile, business strategies in largest US cable company

Charter to push direct-to-consumer streaming offerings in H1'25, CEO says

Featured experts:

  • Tom Montemagno, Executive Vice President of Programming Acquisition at Charter Communications

Credits:

  • Host/Author: Mike Reynolds
  • Producer/Editor: Sarah James

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www.spglobal.com/market-intelligence

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