In this episode,  @BabatundeFatai  talks to Dharmy Adams, the Creation Tools Lead at TikTok Sub-Saharan Africa. On the episode, they unravelled the intricacies of TikTok's impact on content creation in Africa, explored the latest trends in augmented reality and social media, and delved into Dharmy's unique journey from traditional advertising to leading the creative charge at one of the world's most popular platforms. From impactful campaigns to building augmented reality communities, Dharmy shares his experiences and visions for the future, making this episode a must-listen for tech enthusiasts, creative minds, and anyone curious about the tech odyssey shaping our digital tomorrow.