In the latest episode of the Education Marketing Leader, I had the pleasure of talking with Jaime Hunt, an award-winning CMO and host of the Confessions of a Higher Ed CMO podcast.

Jaime recently announced that she has a thrilling new venture, launching her own consulting firm:

Solve Higher Ed

🔑 Key Insights from my conversation with Jaime:

• Transition from CMO to Consultant: After a distinguished career, Jaime felt the pull to start her own firm to amplify her impact across multiple institutions, tackling pressing challenges like the enrollment cliff and the need for improved student retention strategies.
• AI in Higher Education: Jaime shares practical tips for integrating AI tools into higher-ed marketing strategies, pushing beyond the hype to enhance operational effectiveness.
• Student Retention Focus: One of Jaime's primary missions is enhancing student retention through strategic communications and robust journey mapping, areas often overlooked in traditional recruitment-focused marketing efforts.

Jaime's shift from a CMO to a consultant is both a career change and a strategic move to foster broader improvements in the higher education sector.

Her agency aims to deliver high-value, cost-effective solutions, especially for institutions that might not have the budget for larger agencies but still need to innovate and improve.

Jaime's journey offers insights into navigating career transitions with strategic foresight and unwavering passion.

Whether you're a marketer in the trenches or a leader looking to reshape your institution's future, there's plenty to learn from her bold moves and visionary approaches.

🔗 Listen to the full episode by following the link in the comments below.

Connect with Jaime for collaboration or consultation.

🌟 If you enjoyed the episode, please hit like, subscribe, and leave a review. 🙏

Until next time. ✌

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