In this conversation, Jerrid Grimm and Keith Bryan navigate the world of retail media networks, exploring Keith's extensive background at Best Buy and the evolution of Best Buy Ads. They discuss the launch of Colosseum Strategy, the importance of content in retail media, and the partnerships between retailers and publishers. The episode also delves into advertising strategies, the future of retail media networks, and the broader landscape of commerce media, emphasizing the need for collaboration and innovation in this rapidly evolving space.