In this episode of Charting Tracks we continue our conversation on 'Building A Fanbase'. In part 1 we looked at how to identify your potential fans and how to construct a fan profile. In part 2 we look at how to find your potential fans, the differing behaviours of each core fan segment and how to adapt your marekting efforts to reach them.  

 Quotes from this Charting Tracks episode:  

“Kick the tires.” - C. O’Gorman 

 “A recommendation, especially if it comes from somebody that they truly trust and respect… that’s always gonna get the first thing.” - A. Yaqub 

“People like that sense of discovery.” - B. Hennessy-Garside

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What Next? 

Some further listening, and researching if you fancy it…  

Music: 

Five Seconds of Summer: Amnesia 

Websites: 

Music Week: musicweek.com