In a world of diminishing creative bravery and faltering readership base, how do you ideate and distribute content? Ed Shelley opens up about the content process at ChartMogul and talks about a journalistic and business case mindset for ideation, naturally high engagement for distribution, and hiring people for content who are not an obvious choice for the role.

Ed is the Director of Content at ChartMogul and has 7+ years of experience in defining, building, and marketing Saas and AdTech products.