There seems to be an unspoken rule in the start up world that the number of social media followers you have equals the level of success of a business.

Having watched for years numerous brands chasing likes, pay influencers and sponsors posts it makes me wonder if they are making any profit.

It's always good to know early that likes don't pay the bills. If you are focussing 2 hours a night on a post and not on your product in the early days then you have your sh*t in the wrong order. In this episode here my thoughts and what I have been up too over the last 2 weeks.