Chase McMichael thinks waaay beyond influencer marketing to social 2.0. Now that you can find influencers, you need to identify your followers who have social rank. And you need to figure out what your followers who have social resonance are talking about beyond your own brand.No more naval gazing, start setting up trusted feeds of content you've curated in which your followers are interested so your brand becomes an information discovery zone.What are trending topics? Learn how to find out and get in the game.This is what's happening now.Listen up!