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Chaser of Shiny Things
With the rise of podcasts comes a new type of PR agency, one focused on matching their clients to the most aligned and strategic podcast opportunities. Brandy Whalen saw this coming as her more traditional clients were enjoying their media exposure and gaining great publicity and feedback; she saw the opportunity and formed Kitcaster with a local podcaster. In this episode, she discusses how podcasting is impacting business and public relations, marketing, as well as where she sees this media form heading.
Key Points:
- Everyone can use podcasts but their goals are different (4:01)
- Podcasting as a brand tool (7:04)
- Alignment: How to get chosen (9:56)
- The future of podcasting: Professionalism (13:42)
- Sophisticated Marketing is on the way (15:10)
- Getting excited about what people are doing (18:12)
- Podcasts & Pandemics (23:47)
- It's not a deal if you don't need it (25:22)
- 60 podcasts and rewards reaped (27:40)
- Advice to guests from an agency professional (31:33)
- How to work with Kitcaster (32:06)
- Really good conversations (33:18)
How to contact Brandy Whalen:
- LinkedIn https://www.linkedin.com/in/brandy-whalen/
- Kitcaster.com
My products to help you grow your business with confidence and amazing communication:
- How to be an Amazing Podcast Guest checklist (https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)
- 10 Places to get Publicity, Even with Zero Budget (https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)
- Don't Waste Your Breath guide on messaging (https://janicefogarty.podia.com/dont-waste-your-breath-get-your-best-message-across)
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (Better Than Botox and You Dew You have been known to hit my smoothies, as well.) By using my referral link, you can get $30US off of your first order --> http://apothekary.refr.cc/janicefogarty
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.
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By Janice Fogarty
5
11 ratings
With the rise of podcasts comes a new type of PR agency, one focused on matching their clients to the most aligned and strategic podcast opportunities. Brandy Whalen saw this coming as her more traditional clients were enjoying their media exposure and gaining great publicity and feedback; she saw the opportunity and formed Kitcaster with a local podcaster. In this episode, she discusses how podcasting is impacting business and public relations, marketing, as well as where she sees this media form heading.
Key Points:
- Everyone can use podcasts but their goals are different (4:01)
- Podcasting as a brand tool (7:04)
- Alignment: How to get chosen (9:56)
- The future of podcasting: Professionalism (13:42)
- Sophisticated Marketing is on the way (15:10)
- Getting excited about what people are doing (18:12)
- Podcasts & Pandemics (23:47)
- It's not a deal if you don't need it (25:22)
- 60 podcasts and rewards reaped (27:40)
- Advice to guests from an agency professional (31:33)
- How to work with Kitcaster (32:06)
- Really good conversations (33:18)
How to contact Brandy Whalen:
- LinkedIn https://www.linkedin.com/in/brandy-whalen/
- Kitcaster.com
My products to help you grow your business with confidence and amazing communication:
- How to be an Amazing Podcast Guest checklist (https://www.janicefogarty.com/how-to-be-an-amazing-podcast-guest)
- 10 Places to get Publicity, Even with Zero Budget (https://www.janicefogarty.com/discover-10-places-to-get-free-publicity-even-though-you-have-zero-budget)
- Don't Waste Your Breath guide on messaging (https://janicefogarty.podia.com/dont-waste-your-breath-get-your-best-message-across)
I love Apothekary products because I appreciate a natural approach to my well-being. I use Seal the Deal every day in my morning smoothie and Chill The F* Out when I need it! (Better Than Botox and You Dew You have been known to hit my smoothies, as well.) By using my referral link, you can get $30US off of your first order --> http://apothekary.refr.cc/janicefogarty
Support this show http://supporter.acast.com/connections-coffee-confidence.
Hosted on Acast. See acast.com/privacy for more information.