For many celebrities, being involved in cannabis means lending their names to another business for marketing purposes. But Jim Belushi wanted to get his hands dirty, so he purchased land in southern Oregon to start his own grow.

In this episode, Jim speaks with MJBiz CEO Chris Walsh about:

• Why his focus is on the “magic” of cannabis and not just the money

• His reasons for transitioning from an outdoor grow to greenhouses and how he’s doing it

• Some of the costliest mistakes he’s made a