The Attention Collection

Chasing Cheese


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There’s a steep hill in the South West of England called Cooper’s Hill. Every year bunch of people line up at the top to chase after a round of cheese.

They break bones and twist ankles. They dislocate various members of their anatomies. And the winner... takes the cheese.

It’s ridiculous, frankly, to get all bent out of shape for a 7-pound circle of coagulated milk. But is cheese really what they're chasing? 

 

And don't you and I do the same thing every day?

 

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The Attention CollectionBy attentioncollection

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