In today's boardrooms, product marketers are always on the lookout for a new and hip fad. Is it a shiny new color or perhaps the shape of a new coke bottle? Chasing Cool discusses what makes a new product be perceived as "cool", and what makes them fail.
<a href="https://accessorytosuccess.com/blogs/books/chasing-cool " target="_blank">Chasing Cool Book Summary: What Makes A Brand Cool</a>
<a href="https://amzn.to/3xxwmrU" target="_blank">Listen To This Book Free</a>

In today's boardrooms, product marketers are always on the lookout for a new and hip fad. Is it a shiny new color or perhaps the shape of a new coke bottle? Chasing Cool discusses what makes a new product be perceived as "cool", and what makes them fail. Chasing Cool Book Summary: What Makes A Brand Cool Listen To This Book Free

In today's boardrooms, product marketers are always on the lookout for a new and hip fad. Is it a shiny new color or perhaps the shape of a new coke bottle? Chasing Cool discusses what makes a new product be perceived as "cool", and what makes them fail.
<a href="https://accessorytosuccess.com/blogs/books/chasing-cool " rel="noopener noreferrer">Chasing Cool Book Summary: What Makes A Brand Cool</a>
<a href="https://amzn.to/3xxwmrU" rel="noopener noreferrer">Listen To This Book Free</a>

Chasing Cool Book Summary: What Makes A Brand Cool

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Chasing Cool Book Summary: What Makes A Brand Cool

Chasing Cool Book Summary: What Makes A Brand Cool