In the Tall Grass

Chasing Joy: A Conversation with Jess Berger, Founder of Bundle x Joy


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As Founder of Bundle x Joy, a purpose-driven pet brand that focuses on allergy-friendly products, Jess Berger is on a mission to create a space where everyone is welcome. Jess recognized a need and bravely stepped out of her comfort zone to follow her passion after years in corporate America. In this episode, Jess shares her story of living her purpose, and how she’s helping others - two-legged and four-legged - do the same.


Named Pet Age's Women of Influence in 2021, Jess Berger is the fearless founder leading this purpose-driven, next generation brand. After 15 years in the pet industry working with some of the largest pet retailers and manufacturers, Jess found herself disillusioned with the lack of representation, inclusivity and alignment in leadership in the pet space.

As a first-generation American Latina, Jess asked herself what it would look like to create a pet company where women could come together and lean on each other to create a diverse network of purpose-driven partnerships to serve pet people today. She quickly left her corporate desk behind to pursue JOY and her purpose in entrepreneurship. Now, Jess is building the brand she wished existed, and personally crafting formulas she believes in to simplify pet nutrition and create more time for joy with our pups.

To learn more about Bundle x Joy visit: bundlexjoy.com.

Use promo code ALPHAGALS for 25% off your first order at https://bundlexjoy.com/discount/ALPHAGALS

Be sure to follow Bundle x Joy on social media @bundlexjoy
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In the Tall GrassBy Two Alpha Gals

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