The Higher Ed Marketer

Chasing Mission Fit: A Pragmatic Guide for Higher Ed Marketing


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It’s hard to ask for help. 


Putting pride aside and leaning on others to enhance your knowledge is nothing to be ashamed of in the realm of higher education.


Collaboration, shaking things up, and attempting different strategies can create waves and allow you to think differently.


With over 35 years of experience in higher ed marketing, Bart Caylor, the Founder of Caylor Solutions, is launching his new book, Chasing Mission Fit. Bart is passionate about helping schools succeed, so he’s eager to share this evergreen advice with your institution.  


In this episode, we break down Bart’s tools for higher ed marketing success.


Join us as we discuss: 


  • [4:38] Why asking for help is okay

  • [13:53] Money does not equal better marketing

  • [19:45] Creating waves with the upcoming enrollment cliff

  • [22:46] How to seek out your students


Check out these resources we mentioned during the podcast:


  • ChasingMissionFit.com

  • Generation AI on the Enrollify Network

  • Bart Caylor on LinkedIn

  • [email protected] 


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


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