In this episode, I sit down with Rich Evans to explore what it really means to build a business that aligns with your values, not just your bank balance.

We talk about:

• Why he walked away from easy revenue streams that lacked purpose

• The false binary of meaning vs money and how to hold both

• How founders end up building businesses they don’t even want

• The power of values work, vision-setting, and treating your business as a vehicle for life, not the other way around

• Why imposter syndrome, resistance, and discomfort are actually signs of growth

• How tools like meditation, breathwork, and journaling help regulate your emotional state and sharpen decision-making

• The importance of having the right people in your boardroom to reduce recovery time when challenges hit

If you’re scaling a business but starting to question the cost, it’s probably time to zoom out.

This one will help.

Connect with Rich on LinkedIn: Rich Evans