"I've spent my whole adult life chasing the high of a Scholastic Book Fair." - @merman_melville

"[wedding]
'and now the groom will read his vows'
me: you make every day feel like a scholastic book fair" - @elleryonline

"U kno when u get a whiff of something and ur like ah yes this smells exactly like the scholastic book fair of 2008 in the afternoon on octob—" - @ilovedogs123

We've seen viral post after viral post about how much people love — and love reminiscing about — the Scholastic Book Fair. But what makes it so memorable?

This week, we set out to record some of the magic.

Additional resources:

Guests:

Special thanks: