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CHASKIS | A Rebranding Story
- Early this year I made the decision to rebrand Dig Deep to CHASKIS
- Why? Well...for several reasons…
- My initial motivation was because the trademark for Dig Deep was owned by another (much bigger) company. In order to keep growing and building this business, I felt that I needed to have a brand that I could trademark, a brand that I could own.
- I’ll be honest, I was very hesitant to make the change in the beginning. I postponed doing this for a long time.
- But the more I thought about it, the more I realized that I needed to move forward with this.
- So I did. (talk about taking risks)
- On this short episode, I share my experiences of this whole process; my initial hesitation and fears, embracing the name change, why I chose CHASKIS ( I mean, what is a Chaski, right?!), the things that I’ve done and (most importantly) the things that I need to keep doing to keep building the brand
- Don’t forget to follow CHASKIS on Instagram (@chaskiup)
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By Hugo Mendez, entrepreneur, endurance athlete- Early this year I made the decision to rebrand Dig Deep to CHASKIS
- Why? Well...for several reasons…
- My initial motivation was because the trademark for Dig Deep was owned by another (much bigger) company. In order to keep growing and building this business, I felt that I needed to have a brand that I could trademark, a brand that I could own.
- I’ll be honest, I was very hesitant to make the change in the beginning. I postponed doing this for a long time.
- But the more I thought about it, the more I realized that I needed to move forward with this.
- So I did. (talk about taking risks)
- On this short episode, I share my experiences of this whole process; my initial hesitation and fears, embracing the name change, why I chose CHASKIS ( I mean, what is a Chaski, right?!), the things that I’ve done and (most importantly) the things that I need to keep doing to keep building the brand
- Don’t forget to follow CHASKIS on Instagram (@chaskiup)