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As more companies rethink what it means to support working parents, we dive into what happens when businesses invest in their people and create a culture where employees can truly thrive.
In this episode:
This episode is for anyone who believes we can build better workplaces—ones that support people through the biggest moments of their lives while also creating stronger, more successful businesses.
FARMFRIEND30 for 30% off HERE
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To connect with Cheryl Reyes click HERE
To connect with Melissa Ninegar click HERE
To learn more about Once Upon a Farm click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
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This episode is brought to you by Shelf Love:
Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.
Nico AKA Shelby Boolay, the creator behind Noco Cookie Cakes, never planned to become a viral baking sensation.
A mom of two, she quietly decorated cookie cakes while her kids napped — until the internet took notice. With over half a million followers and millions of likes across Instagram and TikTok, Nico’s detailed cookie cakes have captured the attention of the internet and major brands alike.
But behind the frosting is a deeper story. Nico lost her high-paying tech job while three months pregnant — a moment that could have derailed everything.
Instead, she followed a small instinct to decorate and sell a cookie cake. Less than a year later, she’s built a thriving business, a devoted community, and a life that looks very different than the one she lost.
In this episode:
Losing a job while pregnant — and why it doesn’t have to define what comes next
Turning a creative passion into a profitable business
Motherhood, identity, and redefining career success
Why seeing what’s possible can change everything
This episode is for anyone who has been laid off, underestimated, or questioning what’s next — and needs proof that meaningful change is possible at any stage of life.
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To connect with Shelby Boolay click HERE
To learn more Noco Cookie Cakes click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
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This episode is brought to you by Shelf Love:
Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.
August Vega founded Malk Organics after realizing even the “healthy” nut milks on shelf were filled with gums and oils. What started as a kitchen project with sprouted nuts, water, and salt became a movement that’s changing how people eat.
In this episode:
Building a new identity through business + motherhood
Loving yourself enough to know what’s good for you
Why wellness isn’t free — especially in CPG (Consumer Packaged Goods)
Mothers are a valuable asset to any company — and deserve recognition for working, leading, and experiencing life differently than men
Tune in to hear how August is redefining transparency, authenticity, and nourishment.
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To connect with August click HERE
To learn more about Functional Medicine & AMMD click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
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This episode is brought to you by Shelf Love:
Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.
Cheers to a new episode featuring sisters Emily and Sarah Mack — founders of Offline Wine (formerly Vinat).
In this episode:
👩👩👧👧 Breaking into a male-dominated industry & bringing more representation to wine
🎨 Branding that works — how to market ... social media or field marketing in 2025?
🌍 Behind the bottle — EU-sourced, family-run vineyards, no additives or dyes
😵 Hangovers, tariffs & the real challenges of building a modern wine brand
💫 Bonus: Use code CPG15 for 15% off at Offline Wine (linked in show notes + IG).
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To connect with Offline Wine click HERE
To buy Offline Wine click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
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This episode is brought to you by Shelf Love:
Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.
Thank you for listening!
We’re back with a fresh, fun, and insightful episode featuring Hailey Gorski, RD — LA-based dietitian and founder of The Tipsy Kale!
In this episode:
🥬The origin story of The Tipsy Kale — and how Hailey blends fun with evidence-based nutrition to inspire lasting change in people’s health
📲 The real truth behind content creation — from hours of free work to staying grounded in your purpose & passion
🥛 Hot takes on today’s nutrition trends — the protein craze, Erewhon Smoothies, sustainable living, and the nutrient we’re actually missing out on
✨ Branding lessons from Gorgie and The Tipsy Kale on how to stand out in even the most crowded categories
💫 Bonus: Hailey drops the recipe for what we’re calling the IT GIRL breakfast — the ultimate start to a day full of satisfaction, strength, and energy 🤤
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To connect with Hailey Gorski click HERE
To subscribe to Hailey's Substack click HERE
To connect with The Tipsy Kale click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
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This episode is brought to you by Shelf Love:
Shelf Love (CPG) elevates your brand through engaging in-store demos, meaningful customer interactions, and creating lasting impressions.
Thank you for listening!
We’re back with a bold and energizing episode featuring Orleatha Smith, co-founder of Sip Herbals — a former biology teacher turned wellness founder on a mission to reimagine your morning ritual.
We chat:
☕ The surprising symptoms that made Orleatha quit coffee — and why your daily brew might be hurting more than helping
🌿 How Sip Herbals was born from her journey with autoimmune disease
🦈 The real behind-the-scenes of being on Shark Tank (the lessons, the wild parts & show surprises)
📦 What it takes to build a wellness CPG brand that actually supports your health
***Bonus***: Sip Herbals is offering 10% off online with code CHATCPG —from the website
To connect with Orleatha Smith click HERE
To connect with Sip Herbals click HERE
To purchase Sip Herbals Coffee Alternatives click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
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This episode is brought to you by Accountfully:
Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.
Thank you for listening!
We’re back with a powerful and honest episode featuring Kristin O’Connell, Sr. Director of Sales at Once Upon a Farm — a leader, mother, and advocate for clean, accessible nutrition for kids.
This episode isn’t just about food or sales — it’s about our real experiences behind the scenes: going viral on LinkedIn, navigating motherhood in the workplace, and making the leap from big CPG to an emerging natural brand.
We chat:
What it’s like to go viral on LinkedIn (10.5M+ views!) — and what that moment meant
The realities of motherhood as a working professional
Transitioning from big CPG to a fast-growing brand like Once Upon a Farm
Why we need more honest conversations about identity, work, and change to help lift others up
Whether you're balancing your own version of work and parenthood, or simply looking to hear from someone leading with heart — this one's for you.
***Bonus***: Once Upon a Farm is offering 30% off online with code FARMFRIEND30 — your first DTC order from the website
To connect with Kristin O'Connell click HERE
To connect with Once Upon a Farm click HERE
To purchase Once Upon a Farm click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
This episode is brought to you by Shelf Love:
Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."
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This episode is brought to you by Accountfully:
Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.
Thank you for listening!
We’re back with another powerhouse episode featuring Starr Edwards, co-founder & CEO of the wildly beloved Bitchin’ Sauce — the almond-based dip that started at a San Diego farmers’ market and scaled to nearly 7,000 stores across North America, including Kroger, Albertsons/Safeway, Costco, Target, Whole Foods, and Sprouts.
But this convo isn’t just about sauce — it’s a deep dive into building with purpose, leading with values, and carving your own lane in the CPG space.
In this episode, we cover:
What makes Bitchin’ Sauce a standout in the wellness + natural foods space
Launching a brand before people “get it” — and how Starr pushed through the noise
Balancing motherhood (👩👧 of 5!) with entrepreneurship
How family-first culture became a Bitchin’ business superpower
Grit, patience, and staying mission-aligned when it’s hardest
Whether you’re dreaming up your own product line or love a founder story full of heart — this one’s for you.
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Bonus: Bitchin' Sauce is offering 10% off online THROUGH 5/13/25 ONLY with code CHATCPG10 — a limited-time offer you don’t want to miss. https://bitchinsauce.com/
To connect with Starr Edwards click HERE
To connect with Bitchin' Sauce click HERE
To purchase Bitchin' Sauce w/ 10% code click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
This episode is brought to you by Shelf Love:
Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."
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This episode is brought to you by Accountfully:
Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.
Thank you for listening!
We’re back with another inspiring episode, diving deep into Natural Products Expo West with Allie Hobson, Functional Nutritional Therapy Practitioner (FNTP) and co-founder of Core Formulas — a supplement brand rooted in foundational wellness and root-cause healing.
In this episode, we cover:
* Expo West through the lens of a first-time founder & health-community voice & problem-solver
* Building meaningful relationships with suppliers & manufacturers
* Practitioner-led supplement brand innovationand ingredient sourcing traps - WHY we need knowledgable practitioners developing brands!!
*Fueling yourself cleanly — Allie’s favorite go-to brands
* The ROI of going all-in on CPG + Expo West
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Bonus: Allie is offering 15% off new customer orders at for 4 weeks post-launch with code CHATCPG — a limited-time offer you don’t want to miss. (P.S. Their Daily Basics is a staple in our routine!) www.shopcoreformulas.com
To connect with Allie Hobson click HERE
To connect with Core Formulas click HERE
To purchase Core Formulas w/ code click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
This episode is brought to you by Shelf Love:
Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."
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This episode is brought to you by Accountfully:
Accountfully is an outsourced accounting firm specializing in bookkeeping and financial services for modern CPG brands and startups.
Thank you for listening!
This week, we sit down with Jason Burke, Founder & CEO of New Primal, for a deep dive into entrepreneurship, resilience, and an inside look at the meat snacks category.
Jason’s journey began in 2009 when he traded junk food for a healthier lifestyle—turning his personal transformation into a thriving business.
Today, New Primal’s clean, high-protein, low-sugar snacks are stocked in 10,000+ retailers nationwide, including Whole Foods, Sprouts, HEB, Wegmans, and Walmart.
We cover:
✔️ What New Primal Is All About – How these clean snacks are winning over families (especially moms!).
✔️ Putting in the Reps – Why patience and resilience are essential for building a brand.
✔️ Entrepreneurship in the Digital Age – The biggest lessons Jason has learned from scaling The New Primal.
✔️ Aligning Career with Purpose – Why taking full accountability is the key to long-term success.
💡 Whether you’re an aspiring entrepreneur, seeking career clarity, or just love a great founder story, this episode is packed with insights you won’t want to miss!
Get 20% OFF New Primal Meat Snacks: CHATCPG
To connect with Jason Burke click HERE
To connect with New Primal click HERE
To buy New Primal on Amazon click HERE
To connect with CHAT CPG Food + More click HERE
To connect with Elizabeth (Liz) Mulherin click HERE
To connect with Meghan Sumser click HERE
This episode is brought to you by Shelf Love:
Shelf Love is a national boutique field marketing organization that exists to give natural brands a big voice by utilizing best-in-class brand representation. "Love Your Brand, Love Your Shelf."
Thank you for listening!
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