Website chats are a necessary tool for communication that has grown and evolved. Whether chat is managed by the dealer, fully managed by a vendor, or used as a bot, its application in a modern dealership creates new opportunities to engage customers if done the right way. Jeff Sterns and Michael Chaparro of Car Chat 24 are highlighted in episode #05 of Wisco Weekly and give credence to proper website chatting.

Also, serving as a special guest co-host is Brendan Dolan, who supplies additional insight on how website chat has been used and what its future will be.

To hear the unedited interview, visit our Youtube channel.

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