ChatGTM: Revolutionizing Restaurant Tech & Go-To-Market Strategies

Chat GTM Ep. 24 - Peter Kellis with Tray - Game-Changing Tech for Restaurants


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In this episode of Chat GTM, Michael Beck and Chad Horn sit down with Peter Kellis, CEO and founder of Tray, a next-gen POS platform transforming the restaurant tech landscape.
Peter shares how Tray evolved from a simple app built to solve long bar lines into a scalable enterprise-grade POS trusted by IHOP and other national brands. Learn how Tray:
Reuses legacy hardware with Android OS
Offers unmatched flexibility for enterprise brands
Supports voice ordering, AI-powered development, and hybrid self-service experiences
Plus, Peter dives into the power of AI in product development, customer data strategies, and what makes a โ€œbest-of-breedโ€ brand stand out.
Whether you're in restaurant tech, POS evaluation, or just love smart innovation โ€” this episode is packed with insights!
๐Ÿ“Œ Connect with Peter Kellis & Tray
๐Ÿ”— Peter Kellis LinkedIn: https://www.linkedin.com/in/peterkellis/
๐Ÿ”— Learn more about Tray: https://tray.com/
๐Ÿ”— Tray LinkedIn: https://www.linkedin.com/company/tray-pos/
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ChatGTM: Revolutionizing Restaurant Tech & Go-To-Market StrategiesBy Michael Beck