In this episode, we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! We discuss:

• Why it pays to generate FOMO and community engagement BEFORE launching a product
• Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process
• How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns)

~ Connect with us ~

Shop the merch at www.ladybrains.com.au/shop

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Follow us on Instagram @lady.brains

Chat to us in the Facebook group, the lady-brains clubhouse

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