08.05.2021 - By lady-brains
In this episode, we’re sharing the process of launching our first ever range of lady-brains merch (during a lockdown nonetheless). It’s been a journey! We discuss:
Why it pays to generate FOMO and community engagement BEFORE launching a product
Why we chose to use a ‘buy first, produce second’ model and prioritise sustainability in the process
How we both kicked perfectionism to the curb and taught ourselves new skills despite huge challenges (hello, lockdowns)
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