This episode is a full on creative's dream come through. We sat down with the enigma himself Anthony Eigbe, Creative Director of X3M Ideas to discuss long unanswered question of how to develop ideas.

Listen to Anthony's journey and view with respect to creatives, advertising industry, and how he won the elusive Cannes Lion.

An interesting, dynamic, hilarious and insightful episode to say the least. A long but very engaging episode. Listen till the end to get the full gist and bant.