The words "authenticity" and "transparency" have been used a lot in business development and marketing in recent years.

It's important to know that

1. They are crucial aspects to a solid, growing business

2. Without them, you'll splash around and struggle in ways you may not have even considered

Today, Tiffany talks to Emily Petroff about how being authentic as a way of being will not only take stress from your life, but will contribute to the growth of your business.