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Words are one of the main building blocks of logos. Louise is a multi award winning marketer who names brands and wrote the global hit ‘Word Glue – find your million dollar brand name’.
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.
By Lora StarlingWords are one of the main building blocks of logos. Louise is a multi award winning marketer who names brands and wrote the global hit ‘Word Glue – find your million dollar brand name’.
In this podcast, I chat with Louise about how words are interesting as we can both see and hear them so they can inform us at many levels, consciously and unconsciously.