Chatbots are no longer just customer support tools—they are becoming key drivers of sales, marketing, and customer engagement. But when do consumers actually prefer AI over human agents? In this episode, we explore how chatbots can boost conversions, why AI often outperforms humans in transactional and sensitive contexts, and the power of subtle AI cues like interjections in making digital interactions feel more engaging. We also discuss the augmentation vs. substitution debate—should businesses replace human agents with AI, or does a hybrid approach work best? Tune in to discover how businesses can strategically deploy chatbots to drive growth and customer satisfaction.