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ChatGPT Ads are coming - should you care? - BSD Pod
In this episode, Scott and Nathan break down the real question behind every shiny new ad platform. Is your next best dollar better spent on Meta and Google, or are you just chasing something new?
With OpenAI announcing ads inside ChatGPT, and more brands asking about TikTok, Pinterest, Reddit, and YouTube, we unpack how to think about third and fourth channels without blowing up profitability.
We cover:
• Why “our customers are on TikTok” is not a strategy
• The skill gap that gets blamed on platform performance
• Why measurement gets harder as you add more channels
• How tiny budgets on Pinterest create fake confidence
• When TikTok actually makes sense as a third platform
• Why YouTube often needs serious budget to work
• Why declining Meta performance is usually a creative or structural issue
• How to think about incrementality instead of attribution
• Why most 7 and 8 figure brands should still focus 80 to 100 percent of spend on Meta and Google
• Why ChatGPT ads are the ultimate shiny object right now
The core takeaway is simple.
Before adding a new platform, ask one question.
If we had an extra 10,000 dollars next month, would it produce a higher ROI on Meta, Google, or this new channel?
For most brands, the honest answer is still Meta or Google.
⸻
Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: @bluesensedigital
⸻
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
⸻
If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/
#googleads #facebookads #digitalmarketing #ecommercetips #shopify
View all episodes
By Scott Wilkinson, Nathan Perdriau & Sebastian BenschIn this episode, Scott and Nathan break down the real question behind every shiny new ad platform. Is your next best dollar better spent on Meta and Google, or are you just chasing something new?
With OpenAI announcing ads inside ChatGPT, and more brands asking about TikTok, Pinterest, Reddit, and YouTube, we unpack how to think about third and fourth channels without blowing up profitability.
We cover:
• Why “our customers are on TikTok” is not a strategy
• The skill gap that gets blamed on platform performance
• Why measurement gets harder as you add more channels
• How tiny budgets on Pinterest create fake confidence
• When TikTok actually makes sense as a third platform
• Why YouTube often needs serious budget to work
• Why declining Meta performance is usually a creative or structural issue
• How to think about incrementality instead of attribution
• Why most 7 and 8 figure brands should still focus 80 to 100 percent of spend on Meta and Google
• Why ChatGPT ads are the ultimate shiny object right now
The core takeaway is simple.
Before adding a new platform, ask one question.
If we had an extra 10,000 dollars next month, would it produce a higher ROI on Meta, Google, or this new channel?
For most brands, the honest answer is still Meta or Google.
⸻
Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: @bluesensedigital
⸻
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
⸻
If you’re an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.
⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/
#googleads #facebookads #digitalmarketing #ecommercetips #shopify