Professors Christian Stadler and Martin Reeves experimented with using ChatGPT for strategic business planning. Their findings revealed three key lessons: ChatGPT offers interesting input but isn't infallible, experienced strategists benefit most from the tool due to their ability to critically assess its output, and ChatGPT's reliance on publicly available data limits its ability to generate truly unique and effective strategies compared to human strategists who use proprietary data and analogical reasoning. Ultimately, while helpful for tasks like idea generation and storytelling, ChatGPT is not a substitute for human strategic thinking. The authors used ChatGPT versions 3 and 4 in their experiments.

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