The De-Risking Playbook

ChatGPT Was About to Kill Her Business. Now She Uses It to Scale Her Agency


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When ChatGPT launched, Audrey Chia's client sent her a message: "You're about to be replaced." Instead of fighting AI, she embraced it – transforming her copywriting business into a thriving agency that combines human creativity with AI power.

In this episode, Audrey (Singapore's top 10 LinkedIn creator) reveals:

* The exact process she uses to create high-converting LinkedIn content using AI

* Her "100 Headlines Method" that combines ChatGPT with expert copywriting knowledge

* The secret to building a personal brand that stands out in the AI era

* Which AI tools actually work for content creation (including hidden gems like Napkin and Submagic)

* Why mindset matters more than tools when building an AI-powered business

💡 Key Takeaways:

* How to test LinkedIn posts before investing in ads

* The difference between brand copywriting and conversion copywriting

* Why most people fail with AI content (and how to succeed)

* The essential AI toolkit for modern business owners

* How to maintain authenticity while scaling with AI

Perfect for: Entrepreneurs, copywriters, content creators, and anyone looking to leverage AI for business growth.

#ContentCreation #Entrepreneurship #ChatGPT #DigitalMarketing #CopywritingTips #PersonalBranding



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The De-Risking PlaybookBy Adam Egger