As a follow-up to the ISMPP U webinar, The Rise of ChatGPT and Generative AI: Implications for Medical Writing, Authorship, Content Development and QA Systems, this episode of InformEd aims to address unanswered audience questions and discuss new developments in this quickly changing field. Our focus is on understanding ChatGPT and other large language models, exploring how they work – including strengths and limitations, and discussing ways to get the most out of ChatGPT now – plus new skills we may need to learn. Our guests will also look to the future and consider what that landscape may look like.

Guest host Jen Webster, Senior Director, Precision Medicine RWE Lead at Pfizer has spent the last 12 years building and using real world data systems to generate evidence and insights. She is joined by Jenny Ghith, Senior Director, Omnichannel Strategy and Innovations Lead, Global Scientific Communications, at Pfizer Oncology who works to advance the understanding of science by bridging AI technologies from data scientists to the healthcare community; and James Turnbull, Founder of Camino Communications where he uses his background in computer science and medcomms to bring the value of digital to healthcare communications.