It's Monday! Time for another episode of "Chatting with Agnes & Cecilia | Nonprofit Conversations." Today we talk with our guest Cathy Lada, DSc, Senior Director of Marketing at HRCI about Integrated Strategies for Marketing New Products. This is a dense and layered topic but Cathy makes it accessible and understandable. Bring in marketing from Day One is the first step. Want to know the next step? Then tune in to this fascinating and rich discussion.