Today's episode: Join us for a far reaching discussion on Membership Engagement in Tough Times with Katherine Vaillaincourt, National Director/President of the Association of Administrative Professionals (AAP). AAP is based in Ontario and has 9 branches throughout Canada. During this challenging period, AAP has invested in technology, developed new strategy, created a Re-Brand, and re-positioned the perception of their profession. AAP is also part of an international network of similar organizations that supports each other's efforts. Katherine has wonderful ideas and an infectious energy. Get some inspiration and listen to this episode!