<p>Too often, the signals we send through digital channels (web, social, email, etc) are so focused on transactions – which often mean price – or so focused on expertise – which means content – but very little is focused on trust.  Pretend to be a client: when they interact with you online, will they see you as cheap, smart, or trusted?  </p>

Too often, the signals we send through digital channels (web, social, email, etc) are so focused on transactions – which often mean price – or so focused on expertise – which means content – but very little is focused on trust. Pretend to be a client: when they interact with you online, will they see you as cheap, smart, or trusted?

<p>Too often, the signals we send through digital channels (web, social, email, etc) are so focused on transactions – which often mean price – or so focused on expertise – which means content – but very little is focused on trust. &nbsp;Pretend to be a client: when they interact with you online, will they see you as cheap, smart, or trusted? &nbsp;</p>

Cheap, Smart, and Trusted

Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

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Provocative questions, innovative models & new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits. Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

Provocative questions, innovative models &amp; new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust. Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/

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Cheap, Smart, and Trusted

Cheap, Smart, and Trusted