Learn more: Check out <a rel="noreferrer noopener" target="_blank" href="https://marcussheridan.com/">Marcus Sheridan International</a> and the <a rel="noreferrer noopener" target="_blank" href="https://www.impactplus.com/">IMPACT</a> agency, then be sure to snag a copy of Marcus's book <a rel="noreferrer noopener" target="_blank" href="https://marcussheridan.com/they-ask-you-answer/">"They Ask, You Answer"</a>Follow Marcus: on <a rel="noreferrer noopener" target="_blank" href="https://www.linkedin.com/in/marcussheridan/">LinkedIn</a>Follow Aprimo: on <a rel="noreferrer noopener" target="_blank" href="https://twitter.com/Aprimo/">Twitter</a> and <a rel="noreferrer noopener" target="_blank" href="https://www.linkedin.com/company/aprimomarketing/">LinkedIn</a>Subscribe: <a rel="noreferrer noopener" target="_blank" href="https://www.aprimo.com/studios/cheat-codes/">www.aprimo.com/studios/cheat-codes/</a><a rel="noreferrer noopener" target="_blank" href="https://podcasts.apple.com/us/podcast/marketing-cheat-codes/id1599129734">Leave us a review!</a>Want to be a guest or have feedback for our team? <a rel="noreferrer noopener" target="_blank" href="mailto:breakthru@evolve.aprimo.com?subject=Marketing_Cheat_Codes">Let us know!</a>Learn more about <a rel="noreferrer noopener" target="_blank" href="https://www.aprimo.com">Aprimo</a>

Learn more: Check out Marcus Sheridan International and the IMPACT agency, then be sure to snag a copy of Marcus's book "They Ask, You Answer" Follow Marcus: on LinkedIn Follow Aprimo: on Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo

Learn more: Check out <a href="https://marcussheridan.com/" rel="noopener noreferrer">Marcus Sheridan International</a> and the <a href="https://www.impactplus.com/" rel="noopener noreferrer">IMPACT</a> agency, then be sure to snag a copy of Marcus's book <a href="https://marcussheridan.com/they-ask-you-answer/" rel="noopener noreferrer">"They Ask, You Answer"</a>Follow Marcus: on <a href="https://www.linkedin.com/in/marcussheridan/" rel="noopener noreferrer">LinkedIn</a>Follow Aprimo: on <a href="https://twitter.com/Aprimo/" rel="noopener noreferrer">Twitter</a> and <a href="https://www.linkedin.com/company/aprimomarketing/" rel="noopener noreferrer">LinkedIn</a>Subscribe: <a href="https://www.aprimo.com/studios/cheat-codes/" rel="noopener noreferrer">www.aprimo.com/studios/cheat-codes/</a><a href="https://podcasts.apple.com/us/podcast/marketing-cheat-codes/id1599129734" rel="noopener noreferrer">Leave us a review!</a>Want to be a guest or have feedback for our team? <a href="mailto:breakthru@evolve.aprimo.com?subject=Marketing_Cheat_Codes" rel="noopener noreferrer">Let us know!</a>Learn more about <a href="https://www.aprimo.com" rel="noopener noreferrer">Aprimo</a>

Cheat Code #18: Your Buyer's Biggest Fear is Your Best Marketing Ammunition

Join us as we talk to industry luminaries and other thought-provoking voices about Marketing: The Game That Never Ends. We share how to beat all the levels and slay the big bosses. New episodes drop every other week!

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Cheat Code #18: Your Buyer's Biggest Fear is Your Best Marketing Ammunition

Cheat Code #18: Your Buyer's Biggest Fear is Your Best Marketing Ammunition