In the introductory first episode, Roger explains his aims for the series and gives his views on the fate of the TFWA World Exhibition in Cannes this year. “It is a complicated, emotive conversation,” he says of the show. “Everybody’s got a different opinion. And it’s a really challenging conversation.” Jackson talks about the “fantastic work” done by TFWA in helping to fund critical lobbying groups and says it is critical that the association is supported.

Suggesting that a physical and virtual hybrid solution might be the best answer, he comments: “I think the challenge is that for people to look at a date in October, whether that is a trade show or a holiday or anything else, is really difficult at this point.”

But it’s not just industry talk. We learn (to our surprise) of Roger’s chosen choice of music if left on a desert island and what duty free tipple he might treat himself to as the sun goes down (spoiler alert: Diageo executives look away now), and of his (another surprise) favourite airport.

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