Randolph Hearst, the multimillionaire newspaperman, was a great collector of art. One day Mr Hearst found a description of some valuable items he wanted to own. He ordered his art agent to go abroad to find them. After months of searching, the agent reported that he had finally traced down these valuable pieces of ancient art. They were in Mr Hearst’s warehouse. Hearst had been searching frantically for treasures he already owned. Had he read his own catalogue, he would have discovered he already had that for which he was looking.