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The What They Said podcast is back to talk about everyone’s favourite Influencer buzzword, authenticity. 

 This week, Sammy Albon sits down with Millie Allen, Head of Marketing at Ocean Bottle – the award-winning reusable water bottle that reduces ocean-bound plastic – to chat about the trials of authenticity from purpose-led brands. 

 Listen out in the episode for:

 💥 Why Youtubers make savvier content for brand partnerships

💥 The measurement equation; changing the narrative on what success looks like in Influencer Marketing

💥 Avoiding the echo chamber of social media, by checking our bias and providing truly customer-first led content

💥 How you can help save the world in just a few clicks (find out more about Ocean Bottle, or buy your own here)

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