Recently, Float On ran a big discount for the summer season. It's become a bit of a tradition and the mailing list every year that gets this notification is really large. 

In this episode, Ashkahn and Graham share the success of the sale, as well as comparing it to the previous few years. They dive into the real numbers from the shop and the impact of changing just a few words and numbers on the sale to get it to perform as best as possible.