TMR's Daniel McCarthy sits down with G Adventures' Steve Lima on the back of its record July, and record 2025, to hear what those results tell us about G and also about the U.S. consumer. Lima is the Vice President of Growth for the U.S. and Latin America for G Adventures. A long-time veteran of the company, he was part of the team that initially launched G Adventures in the U.S. and has held a variety of leadership roles over his more than 10-year tenure, including Director of Marketing for the region.