To get the low-down on what's going on in our industry, Lisa and Tara spoke to some of SanMar's channel managers across the country, including Rachelle Manning, Ken Snyder and Mark Bailey.

In this episode, our guests discuss how the sporting goods industry has dealt with nearly every sport being canceled this year, they elaborate on how they've found ways to make virtual meetings work for them,and they explain why they're feeling optimistic about the rest of Q4 of 2021.

THE FINER DETAILS OF THIS EPISODE

• Sporting Goods Channel Manager Rachelle Manning discusses how the communal nature of sports brings people together even during hard times.
• Industrial Laundry Channel Manager Ken Snyder reveals that he was pleasantly surprised at how flexible SanMar's customers have been during the course of the pandemic.
• Decorator and Digital Solutions Channel Manager Mark Bailey gets into some of the unexpected product trends to come out of this past year.

QUOTES

• "Everyone is seeing a little bit of light at the end of the tunnel."
• "I always think there will be a place for in-person meetings, but I think it's gonna be really different down the road."
• "Those vertical collateral materials really helped them understand where they needed to move to, and we gave them what they needed to make it as easy as possible."

LINKS

• SanMar U: http://www.education.sanmar.com/
• SanMar's Facebook: https://www.facebook.com/sanmarcorp/
• SanMar's Twitter: @sanmar_corp
• SanMar's Instagram: @sanmar_corp