<p>So far we have discussed strategic analysis, which tends to involve a lot of judgment and is thus prone to bias and misinterpretation. Therefore it is important to check whether your analysis is reasonable by looking at the actual performance of the organisations you have been evaluating. Typically this involves looking at some financial metrics - but which should you use?</p>

So far we have discussed strategic analysis, which tends to involve a lot of judgment and is thus prone to bias and misinterpretation. Therefore it is important to check whether your analysis is reasonable by looking at the actual performance of the organisations you have been evaluating. Typically this involves looking at some financial metrics - but which should you use?

Checking your actual performance

This podcast teaches you how to design a strategy – whether for a business, charity or a function in an organization. With the help of his son Charlie, strategy academic and ex-BCG partner Jo Whitehead provides a simple, structured process, based on six questions. Visit our website to find out more www.developingstrategy.com.

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Checking your actual performance

Checking your actual performance