Sugar rationing during WWII nearly shut down L.D. Peeler’s soda pop bottling business. But a persuasive salesman led Peeler to try a cherry flavoring as sweet as sugar that would become the sparkling concoction we know today…Cheerwine! Come with us to their Salisbury headquarters where a secret concentrate is mixed for distribution to bottlers in six southern states. We’ll also stop by the legendary Innes Street Drugstore, a center of Cheerwine memorabilia and treats and visit the Charlotte bottling center. Join us to learn all about this beloved soft drink.