From "alphas" and "simps" to "incels," Western internet culture loves a label. But how does Japan categorize its male population? This week on Spill the Matcha, Misato and Cherine take a deep, unfiltered dive into the fascinating, hilarious, and sometimes dark world of words used to describe men in Japan.

The girls look at how Japan transitioned from mainstream sociological terms like the famous "Herbivore Men" to modern, brutal internet slang cooked up in the depths of anonymous message boards. Cherine tries to wrap her head around why a simple fast-food order became the ultimate Japanese equivalent to an "incel" meme, while Misato explains the shifting societal pressures that cause these labels to trend in the first place.

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