Don’t be afraid of competition – it’s actually helpful. Recognising how you can benefit from competition but also when to remove them from your radar.

In this new episode Dr. Felix sits down with Chelsey Brown in person to talk how these two key insights into competition have helped her successfully build her aesthetics business.

Chelsey Brown is the CEO of The Cosmetic Clinic; a Cosmetic Medicine Clinic business with 3 locations and 18 employees based in Ontario, Canada. With many degrees and years working as a nurse in plastic surgery under her belt, Chelsey moved into aesthetics determined to lead the movement of nurses owning their own businesses in cosmetic medicine in Canada and beyond.

In this episode, Chelsey and Felix topics, such as:

• The aesthetics landscape in Canada
• How to recognise true competition
• Niche vs full range
• Rise of conglomerate chains
• Proximal or geographical marketing
• Competitive pricing
• Danger of discounting
• Importance of branding
• How to work well with competition

Follow Chelsey: https://www.instagram.com/nursechelseythecosmeticclinic/

Follow Felix: https://www.instagram.com/drfelixbertram/