Game developer, designer, and author Cheryl Platz joins us for this episode of Playthink, to discuss about her book The Game Development Strategy Guide: Crafting Modern Video Games That Thrive. Interviewed by MFA candidate Bernice Wang, Platz gives us insights into her deep experience in user-research supported design for ground-breaking games and beyond. Her latest book has been hailed by game design luminaries Will Wright as “an amazingly broad and contemporary take on our industry” and Jesse Shell as “an amazing crash course for anyone who wants to make games that actually succeed.” She has worked as a Creative Director, Experience Design Director, Lead Producer, writer, game designer, and voice talent for companies like Riot Games, Scopely, Inc., Electronic Arts, and independent studies like Griptonite Games. And, she has shipped and supported games including The Sims: Bustin’ Out, The Urbz: Sims in the City, Disney Friends DS, MARVEL Strike Force, League of Legends, 2XKO, and more.