In this episode of the Chester Centurions Podcast, Alan Bark speaks with Dave Goodfellow, founder of Ikonic Property, about his remarkable transition from the corporate world to building a thriving property and hospitality business. Dave shares how he went from working as an operations director at Everest to getting fired in 2019 — and how that moment of crisis pushed him to go all-in on property entrepreneurship.

Dave explains the early days of flipping houses and running buy-to-lets before pivoting into the serviced accommodation market, offering short-term rentals and holiday lets. He candidly discusses the reality of running a business, busting the myths of “passive income” and “easy money” often sold online, and highlights the importance of long-term thinking, relentless work ethic, and discipline.

He shares how he adapted during COVID-19, securing contracts with the NHS and key workers, not just surviving but quadrupling the size of his business while others pulled back. Dave talks about his approach to maintaining work-life balance by scheduling family time as deliberately as business meetings and the importance of being structured and intentional with time.

Looking ahead, Dave reveals his next moves: continuing to grow his serviced accommodation business, moving into social housing projects, and developing battery storage sites to tap into the renewable energy sector.

Finally, Dave shares his three top tips for anyone starting out or struggling in business: surround yourself with like-minded, high-performing people, always be the one learning in the room, and most importantly, make sure you enjoy the journey — because if you love it, it won’t feel like work.

A real masterclass in resilience, adaptability, and smart business building.