In this episode of the Chester Centurions Podcast I’m joined by Phil, the founder of RibRide UK  one of North Wales’ top adventure tourism businesses. What started with one boat in Caernarfon has grown into a fleet of 11, carrying over 20,000 passengers a year along the stunning Anglesey coastline.But Phil’s journey to success wasn’t straightforward. From working as a yacht skipper in the Caribbean to sitting on his first boat wondering why customers weren’t showing up—his story is one of persistence, adaptability, and entrepreneurial grit.In this episode, we dive into:The reality of starting a business—why customers don’t just show upHow to recognise the real growth opportunity (it might not be what you expect!)Why balancing work, family, and personal passions is the key to long-term successHow to challenge yourself to innovate and keep your business freshThe future of RibRide and why corporate team-building on the water is a game-changerIf you’re an entrepreneur, outdoor enthusiast, or someone who loves hearing about bold business moves, this episode is packed with real-world lessons.Like & Subscribe for more business insights from top business owners.