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Chevy Pulls Ahead of Ford in the Fight for EV Buyers
Five years since its launch, the Mach-E could see its first annual sales decline
It’s been almost five years since the Ford Mustang Mach-E went on sale as the Blue Oval’s first dedicated EV. In its first full four years on sale, sales increased in the United States every year, but 2025 is the first year where that picture could change.
Cooling EV demand and new rivals in the same space have seen the Mach-E’s sales and market share decline in the second quarter of 2025. Let’s take a closer look at where the Mach-E stands so far this year.
Ford’s Loss Is Chevy’s GainFord
In the second quarter of 2025, Ford sold 10,178 units of the Mach-E, down from 12,645 in Q2 2024. In an analysis of mainstream EV utility vehicles over this period, Ford Authority reports that the Mach-E’s segment share dropped from 19% last year to 14% this year.
Looking at the other EVs in this category, it’s impossible not to be impressed by what Chevrolet has achieved with the Equinox EV in a fairly short space of time. Chevy sold 17,420 units of the Equinox EV in Q2 2025, up from 1,013 units in Q2 2024. Its segment share increased from 2% to 24% this year, and it’s hard not to believe that at least some of those buyers may have considered a Mach-E.
Taking second place in this category is the Hyundai Ioniq 5, with 10,481 sales in Q2 2025, only just edging the Ford with a 15% share. The Nissan Ariya sold 7,471 units for a 10% share.
It must be noted that Ford Authority’s analysis excludes the Tesla Model Y, which is still the best-selling EV in the country by far. In Q2 2025, a sales report from Cox Automotive indicates that Tesla sold 86,120 units of the Model Y in Q2 2025, a 15% year-on-year decline.
Related: Chevy Equinox EV Becomes Best-Selling Non-Tesla EV in the U.S.
What The Equinox EV Is Doing Better Than The Mustang Mach-E2024 Chevrolet Equinox EV
Chevrolet
The first major difference between these two EVs comes down to price. At $33,600, the base Equinox EV LT1 starts at $33,600, and that’s before taking into account the $7,500 federal tax credit. With more time to take advantage of this credit than initially thought, the Equinox EV is great value.
The Mustang Mach-E may be a more enjoyable EV to drive, but it starts at $37,995 and doesn’t qualify for the tax credit. With tariffs impacting car prices and cheaper cars disappearing, that $4,395 price gap between the Chevy and Ford (before the tax credit is applied) is significant.
Even better, the base Equinox EV with front-wheel drive has 319 miles of range, whereas the equivalent Mach-E rear-wheel-drive model gets just 260 miles on a full charge. To match the Equinox EV LT1’s range, you have to go for the Mach-E Premium with the Extended Range Battery option, which balloons the price to $46,245.
Yes, the front-wheel-drive Equinox EV is slower, but the 300-horsepower AWD model costs about the same as a base Mach-E, excluding the tax credit.
“There’s not a more affordable EV in the marketplace that has 319 miles of range—it doesn’t exist,” said Scott Bell, VP, Global Chevrolet. “If you are looking for as much range as you can get for the dollar you’re spending, there’s your story. But also the styling is awesome. And the technology inside is phenomenal.”
Ford has offered some attractive lease deals on the Mustang Mach-E this year, and while its sales drop in Q2 isn’t enormous, the numbers suggest that buyers are after the most value—not the most fun—in the sub-$45k EV segment.
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Five years since its launch, the Mach-E could see its first annual sales decline
It’s been almost five years since the Ford Mustang Mach-E went on sale as the Blue Oval’s first dedicated EV. In its first full four years on sale, sales increased in the United States every year, but 2025 is the first year where that picture could change.
Cooling EV demand and new rivals in the same space have seen the Mach-E’s sales and market share decline in the second quarter of 2025. Let’s take a closer look at where the Mach-E stands so far this year.
Ford’s Loss Is Chevy’s GainFord
In the second quarter of 2025, Ford sold 10,178 units of the Mach-E, down from 12,645 in Q2 2024. In an analysis of mainstream EV utility vehicles over this period, Ford Authority reports that the Mach-E’s segment share dropped from 19% last year to 14% this year.
Looking at the other EVs in this category, it’s impossible not to be impressed by what Chevrolet has achieved with the Equinox EV in a fairly short space of time. Chevy sold 17,420 units of the Equinox EV in Q2 2025, up from 1,013 units in Q2 2024. Its segment share increased from 2% to 24% this year, and it’s hard not to believe that at least some of those buyers may have considered a Mach-E.
Taking second place in this category is the Hyundai Ioniq 5, with 10,481 sales in Q2 2025, only just edging the Ford with a 15% share. The Nissan Ariya sold 7,471 units for a 10% share.
It must be noted that Ford Authority’s analysis excludes the Tesla Model Y, which is still the best-selling EV in the country by far. In Q2 2025, a sales report from Cox Automotive indicates that Tesla sold 86,120 units of the Model Y in Q2 2025, a 15% year-on-year decline.
Related: Chevy Equinox EV Becomes Best-Selling Non-Tesla EV in the U.S.
What The Equinox EV Is Doing Better Than The Mustang Mach-E2024 Chevrolet Equinox EV
Chevrolet
The first major difference between these two EVs comes down to price. At $33,600, the base Equinox EV LT1 starts at $33,600, and that’s before taking into account the $7,500 federal tax credit. With more time to take advantage of this credit than initially thought, the Equinox EV is great value.
The Mustang Mach-E may be a more enjoyable EV to drive, but it starts at $37,995 and doesn’t qualify for the tax credit. With tariffs impacting car prices and cheaper cars disappearing, that $4,395 price gap between the Chevy and Ford (before the tax credit is applied) is significant.
Even better, the base Equinox EV with front-wheel drive has 319 miles of range, whereas the equivalent Mach-E rear-wheel-drive model gets just 260 miles on a full charge. To match the Equinox EV LT1’s range, you have to go for the Mach-E Premium with the Extended Range Battery option, which balloons the price to $46,245.
Yes, the front-wheel-drive Equinox EV is slower, but the 300-horsepower AWD model costs about the same as a base Mach-E, excluding the tax credit.
“There’s not a more affordable EV in the marketplace that has 319 miles of range—it doesn’t exist,” said Scott Bell, VP, Global Chevrolet. “If you are looking for as much range as you can get for the dollar you’re spending, there’s your story. But also the styling is awesome. And the technology inside is phenomenal.”
Ford has offered some attractive lease deals on the Mustang Mach-E this year, and while its sales drop in Q2 isn’t enormous, the numbers suggest that buyers are after the most value—not the most fun—in the sub-$45k EV segment.