In this episode Matt Beynon and I, Jarren Bird, get into the details of an unimportant topic: chewing gum.

Topics discussed (and when):

* Chewing gum (4:44)

* Brands and packaging (7:15)

* Matt attempts a joke (16:52)

* Full stick or half stick? (18:25)

* How to increase gum sales (26:31)

If you'd like to watch a video version of this episode, you can do so here: http://theunimportantmatters.com/unimportant-questions-episode-7-chewing-gum-now-in-vibrant-video/